About Us


​​Who are we?
SUDEE is the Brand Name of WORLD PROMINENCE SDN BHD. The company is well-known for producing High Quality, Safe and Halal, made in Malaysia products. The brand symbolizes products of Simple, Unique, Diverse, Excellent and Extraordinary. Simply choose from the complete range of our Dry Paste products, from the traditional favourites to the latest trends in the market. 


We are HACCP, GMP, Halal certified company and we believe innovation is the key for continuous growth. Our approach is to maintain a professional food research team that is comitted with innovative ideas that specializes in bringing out of the best of high grade dry paste products. We continuosly improve functionality, appearance, shelf-life and functional properties etc, of the final product.


We have earned a few recognitions of Award Achievement such as:

  1. Enterprise 50 Awards by SME Corporation

  2. 100 Fast Moving Companies Award by SME Magazine

  3. Selangor State Agriculture Industry Innovative Award


As to date, our listing of dry paste has reached more than 200 different type of flavours based on 7 types of cuisines; Malaysian, Thai, Chinese, Korean, Indonesian, Indian, Middle East and Western.


What we sell?
We offer the best quality of Dry Paste in the form of powder and cubes that comes with a variety of flavours from selected traditional recipes from around the world. We deliver not only great taste but also ensured consistent quality and product stability through our entire manufacturing and delivering process to deliver to you.


With 20 years of experiences in the food service sector, we have an in-depth knowledge of the consumer and can offer bespoken solution to food distributors, chain restaurants, speciality restaurants, catering companies, prepared food manufacturer such as instant noodle, retort products, snacks and other food-based businesses.


We also offer turnkey solution by providing private-label product (OBM) to retail and speciality consumer markets. Our clients' profile varies from the largest food producer to a small medium enterprise (SME).

Why choose us?
Quality Control
We ensure you that our main focus is producing High Quality products. We will make sure our customers get products of high value because we treat customers as V.V.I.P.

Friendly Customer Service
We won't serve customers with attitude of “because-this-is-my-job”. We'll make sure customers will feel comfortable throughout their shopping. If they require our assistance during their shopping, we'll provide them the best support they can find online.

How to contact us?
If you have any doubts/suggestions/comments about us, our products or our site, do not hestitate to contact us! We can be contacted through sudeeshoppee@gmail.com or call us at 016-6450730 . We'll get back to you within 24 hours​