The Journey




World Prominence (WP) Sdn Bhd established in 1997, is a food ingredients 'solution' company that specialises in dry paste, spices and flavours in producing three core products:

  1. Dry Cooking Paste in the form of powder, cube and sauces;

  2. Food Seasoning and Coating;

  3. Infused oil.


We are HACCP, GMP, HALAL certified company and we believe innovation is the key for continuous growth. We have exported our product to Brunei, Singapore, Japan, German, Holland, Hungary, United Kingdom, Saudi Arabia, Jordan, and Australia. And through our private labels or Contract Manufacturing Services (OEM) program, we have been the manufacturing partners behind a number of established brands over the years and a supplier of quality spices mixes products to food processor and food services operators.


We have earned few recognitions of Award Achivement such as:

  1. Enterprise 50 Awards by SME Corporation

  2. 100 Fast Moving Companies Award by SME Magazine

  3. Selangor State Agriculture Industry Innovative Award


Our approach is to maintain a professional food research team that is committed with innovative ideas that specializes in bringing-out of the best of high grade pre-cooked products to the HORECA industry as well as the retail sector. Behind the successful performanceof each of our products, lies the expertise of our skilled product development team that soulfully blends quality ingredients to get a perfect product every time. We improve functionality, apperance, shelf-life and functional properties etc. of the final product.


As to date, our listing of flavoured dry cooking paste has reached more than 120 different type of flavours based on 7 types of cuisine; Malaysian, Thai, Chinese, Korean, Indonesian, Indian & Middle East and Western.