• Sudee Holdings Berhad is an investment holding company based in Malaysia, providing management services to its subsidiaries. Our current business segments include manufacturing and marketing & sales for domestic and export markets.
• As a holding company, we oversee the activities of our wholly-owned subsidiaries, World Prominence Sdn Bhd and WP International Sdn Bhd, to achieve High Growth Company status. We have retained and recruited top talents to our team.

World Prominence International Sdn Bhd.

• WP International Sdn Bhd (WPISB) is a wholly-owned subsidiary of Sudee Holdings Berhad which is responsible for the marketing and sales segment of the group business activities for products under the brand name "SUDEE". It is an important function to drive growth, revenue and profit.
• The framework for growth strategies includes market penetration with existing products for existing markets, product development with new products for existing markets, market development with existing products for new markets, and diversification with new products for new businesses.
• Marketing channels encompass traditional methods like trade shows (both local and international), meetings, and advertisements, as well as digital marketing channels like the internet and social media.
• Sales channels include e-commerce platforms such as digital stores and websites, retail outlets like hypermarkets, supermarkets, and convenience stores, Original Brand Manufacturers (OBM), Hotel, Restaurant, and Catering (HORECA), export, special projects, and food manufacturers.
• WPISB serves as a one-stop center, offering comprehensive services for customers' needs, including product development, packaging design, halal application, and other technical supports.