Fast, Fun, Flavourful!

Why Choose SUDEE

    Your ultimate kitchen hack.
    Pure ingredients.
    Consistent recipe.
    Quick cook, reduced cooking time.
    Affordable, pocket friendly.
    Easily available, purchased at nearby supermarket.
    Long shelf life, two years shelf life.
    Easy storage, compact size.
    Portability, easy to carry around.

AWARD WINNING

SME100 Fast Moving Company, MALAYSIA E50 Top SME Company, Anugerah Usahawan FAMA (Pengeksport Produk Process Terbaik) 2023

BRAND RECOGNITION

Available in big retail outlets

SUSTAINABLE BUSINESS

26 years in food manufacturing business

INTERNATIONAL CAPABILITY

Be able to supply to more than 14 countries worldwide

CERTIFIED

HACCP, HALAL, GMP, MESTI, US FDA, ISO 22000

CONSISTENT PERFORMANCE

Products and business records showed a consistent excellent track record

Cooking Steps

How To Cook

Sales Channel

Sales Channel

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Modern Trade

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General Trade

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E-commerce

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Private Labels/OBM

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Food Service/HORECA

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Central Kitchen

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Affiliates

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Industrial Supplies

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Military

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Oil and Gas (On Shore & Off Shore)

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Export

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Travel & Tourism

Flavors

Retailers

Countries

Export Products

Our Export Products

Products Unique Selling Proposition (USP)

Don't have to think of recipes

No recipes needed!

Quick Cook

Reduced cooking time.

Affordable

Pocket friendly.

Easily Available

Purchased at your nearby supermarket, online or via distributors.

Long shelf life

The technology used enables them a two years expiration. Export friendly as it fulfills the 24 months minimum export expiration requirement.

Easy storage

Compact size allows for easy storing.

Portability

Easy to carry around.

Vast range

From east to west, more than 150 sku.

Products SKU and Measurement

Cubes

Dry Paste (Printed Foil Packaging)

Dry Paste (Box Packaging)

Bulk Pack

Tray/Outer Box Packaging

Carton Box Packaging

Dry Container

Manufacturing Facility

Certifications

Halal Jakim

Sirim

HACCP

GMP

MESTI

Certificate of Analysis

Awards

Products Innovative Award (MIHAS)

Federal Agricultural Marketing Authority (FAMA) Entrepreneur Award

Small Medium Enterprise (SME) Awards

Production Lead Time

14 working days upon deposit payment.

Samples Process

Free products sample. Cost of shipping is borne by buyer.

Place of Origin

Malaysia.

Accepted Delivery Terms

FOB, EXW

Accepted Payment Currency

USD

Supply Ability

40 x Twenty-foot container (20FCL) per month

HOFEX 2023

Hong Kong

May 10 - May 12

SIAL Shanghai 2023

Shanghai, China

May 18 - May 20

F&B Indonesia 2023

Jakarta, Indonesia

July 25 - July 28

MIHAS 2023

Kuala Lumpur, Malaysia

September 12 - September 15

Hospitality Qatar 2023

Doha, Qatar

November 6 - November 8

Gulfood 2024

Dubai, UAE

February 19 - February 23

Saudi Food Show 2024

Riyadh, Saudi Arabia

May 21 - May 23

Summer Fancy Food Show 2024

New York City, USA

June 23 - June 25

MIHAS 2024

MITEC, Kuala Lumpur

September 17 - September 20

TESTIMONIALS

What Are They Saying About SUDEE

Good product quality, taste good and good value for money👍👍

Amirah

Shopee

This White Tom Yam is very tasty! I cook for my younger siblings who don't eat spicy food, they all eat with appetite. The price is cheap, now I want to repeat buy this Sudee product, I will try other Sudee products next time!

Nurul Izzah Atirah

Site Giant

It makes life easier, especially when living in a rented room, it's easy to cook.

Nina Baay

TikTok

Traditional and new trends, Convenient premix powder, Sudee brand quality, Quick and easy cooking, Versatile for various recipes, Authentic and halal, Tasty and satisfying, 👌🤗

Mohd R

Lazada

Easy to cook and delicious👍

C**i

TikTok

Fast delivery👍Received item in good condition👍Well packed by seller👍Very good product quality👍Trusted seller👍

salmahyazid

Shopee

Item arrived safely, all paste is good, save my cooking time and easy to use.

a*****8

Shopee

Convenient for travel use.

r*****i

Shopee

About Us

Learn More About SUDEE

  • Sudee Holdings Berhad is an investment holding company based in Malaysia, providing management services to its subsidiaries. Our current business segments include manufacturing and marketing & sales for domestic and export markets.
  • As a holding company, we oversee the activities of our wholly-owned subsidiaries, World Prominence Sdn Bhd and WP International Sdn Bhd, to achieve High Growth Company status. We have retained and recruited top talents to our team.

World Prominence International Sdn Bhd.

  • WP International Sdn Bhd (WPISB) is a wholly-owned subsidiary of Sudee Holdings Berhad which is responsible for the marketing and sales segment of the group business activities for products under the brand name "SUDEE". It is an important function to drive growth, revenue and profit.
  • The framework for growth strategies includes market penetration with existing products for existing markets, product development with new products for existing markets, market development with existing products for new markets, and diversification with new products for new businesses.
  • Marketing channels encompass traditional methods like trade shows (both local and international), meetings, and advertisements, as well as digital marketing channels like the internet and social media.
  • Sales channels include e-commerce platforms such as digital stores and websites, retail outlets like hypermarkets, supermarkets, and convenience stores, Original Brand Manufacturers (OBM), Hotel, Restaurant, and Catering (HORECA), export, special projects, and food manufacturers.
  • WPISB serves as a one-stop center, offering comprehensive services for customers' needs, including product development, packaging design, halal application, and other technical supports.

World Prominence Sdn Bhd.

  • World Prominence Sdn Bhd (WPSB) was incorporated in May 1997 and celebrated its Silver Jubilee (25 years) in May 2023. WPSB is a wholly-owned subsidiary of Sudee Holdings Berhad which is responsible for the manufacturing segment of the group business activities.
  • Manufacturing of ingredients for Food Staple category. Currently there are more than 100 product varieties. Ensuring the food safety, quality, hygiene and halal-certified of the products are the utmost priority, they are conformed to the requirements of food safety standard (HACCP MS 1480:2019), Good Manufacturing Practice (GMP MS 1514:2022) and Halal JAKIM (MS 1500:2009). The manufacturing plant is located at MIEL Industrial Area in Batu Caves, Kuala Lumpur.
  • Conducting Research & Development (R&D) for product improvement and new product development. Product Innovation is the key for sustainable growth. R&D activities are important to meet customers' requirements and new lifestyles.

Sudee Holdings Berhad

Board Of Directors

Jamaludin Adnan

Founder / Executive Chairman

Ahmad Fauzi Kari

Director

Khairie Kemat

Director / Chief Executive Officer

Noreata Mohd Yusof

Director

Ann Zahid

Director

Contact

Need Help? Contact Us

Address

World Prominence Sdn Bhd 35, Jalan 31/10A, Taman Perindustrian IKS, Kawasan MIEL Mukim, Batu Fasa 4, 68100 Batu Caves, Selangor

Call Us

+60 12-242 8055

Email Us

annzahid@sudee.com.my

Opening Hours

Mon-Fri: 8AM - 6PM; Sat-Sun: Closed

FAQ

Frequently Asked Question

Are you a factory or trading company?

We comprised of a factory and a trading company.

What is the production lead time?

For a 1 x 20FCL our production lead time is 14 working days. Production lead time varies depending on the quantity of your order. Please email us an enquiry stating the products, quantity and destination, we will respond within one business day.

What's your Certification?

We have obtained HACCP, GMP, Halal, and ISO22000 certifications.

What payment terms do you support?

We support T/T and L/C.

Can I get some samples?

Yes, free samples are available, you only need to pay the shipping cost. Please contact us for more info.

How to confirm the quality before orders?

Two ways, either by trying out free samples, or send us the detailed specifications and we will arrange the production as per your requirement.

What's your MOQ?

1 x 20fcl. But a smaller quantity for trial order is also acceptable.

How about discount?

Discounted pricing is subject to quantity.

How do i order?

First we need to understand your specific requirement. A quote will be issued where the commercial terms will be stated as well.

How do I get in touch?

Please email us at annzahid@sudee.com.my and we will respond within one business day.

What's your Pricing?

Kindly email annzahid@sudee.com.my to request for an updated quotation.